I'm looking for more feedback on tracks 2 and 3, so please feel free to post your comments

Track 1:  Managing stakeholder expectations of your salesforce.com Programme:

• Identify the key stakeholders
• Recognize their needs and tailor the approach accordingly
• Develop a process of receiving feedback and prioritize which modifications will make the strongest impact on the business
• Develop a benchmark to begin monitoring the effectiveness of your efforts to quantify the value being received.
• Communicate.  Identify common goals, especially with global rollouts, so the team stays on pace with the objectives.
• Relay back progress to stakeholders by documenting the projects and benefits being received by sfdc.
• Leverage the case functionality in salesforce.com to track end user requests.
• Develop and document the project plan and include the business benefit.
• Ideas for communicating change or obtaining feedback from your user community:
  • Leverage banners on the homepage
  • Provide incentives, like a working lunch, to present a new process or object in salesforce.com.

Track 2:  Finding & Selling to the Business the Right functionality to meet your business needs

• Start by function:  Sales, Marketing, Support
• Keep on refining the process
• Keep it simple – avoid over-engineering

Track 3:  Providing executives with the information they need to champion the programme.

• Visibility
  • Activity tracking
  • Business Intelligence – opportunity tracking, forecasting, marketing
• Metrics
  • Ensure goals are aligned to key performance indicators.