The next London User Group Meeting will be held at The Institute of Directors, 116 Pall Mall

Date: Tuesday 19 February 2008 from 6pm

As always drinks will be taking place after the event to enable time to network and meet with other SFDC users and partners.

Focus On Email Marketing

A growing number of you are expressing an interest in how your Marketing department can leverage salesforce.com; specifically with respect to integrating with Email Marketing tools.

I am therefore pleased to announce that Exact Target has agreed to sponsor this event.  Over six-thousand customers worldwide rely on Exact Target to harness the power of one-to-one marketing and achieve outstanding business results.  Their extensive feature set addresses every part of the email management process.  Regardless of the size or industry of your organization, Exact Target ensures you can create, target, deliver, integrate, track, and manage sophisticated email campaigns. 

Appexchange

Exact Target For Appexchange provides you with tools to be a better email marketer. The combination of Exact Target’s industry leading email marketing solution with Salesforce enables marketers to send targeted, relevant email leveraging CRM data.

Agenda

• An introduction to Email Marketing and Exact Target  - Jeff Barnes, Joint Founder Keymail Marketing
• Customer Case Study.  Massimo Ghislandi, Global Marketing Initiatives Manager for SDL Trados
  • Business:       Discuss business issues you want to address around salesforce.com and email marketing
  • Technical:       Deep Dive into Exact Target and integration with salesforce.com
• Each track will provide feedback on their findings to the whole group, the aim, as ever, is to demonstrate and share good practice.

I look forward to seeing you on 19 February

Kind regards

James