Salesforce.com is not just a database, it's a powerful communication tool. Many companies do not have a detailed, long-term customer communication plan because they don’t know what to say and some say the same thing over and over.

Here's a list of 50 different topics that you can use to craft e-mails, direct mail, paid advertisements, telephone calls, press releases, and online promotions. These messages serve to build trust between your constituents and your organization by providing them up-to-date information about your company’s activities. Follow these three communication tips:

• Consistency.  Create a bi-monthly communication plan. Start with a 6 communications and schedule them to go out to every 2 weeks over a 13 week period. That's a quarterly communication plan.
• Multi-Channel.  Deliver messages using multiple media (email, direct mail, and phone). If you need an excuse to call a constituent, call to reinforce the most recent message. For example, "Hi Donna, I'm calling to talk to you about
• Call-to-Action.  Make sure you present a clear call-to-action in every message. Tell the constituent what the next step is. For example, "visit our website today to volunteer" or "call today to set-up a recurring monthly donation."

1. Thank You 
   
2. Financial Success 
   
3. Market Success 
   
4. Team Member Success 
   
5. Customer Success 
6. Event Success 
7. New Product Introduction 
   
8. New Feature in Development 
9. New Feature in Beta 
10. New Price or Promotion 
11. New Feature Released 
12. New Team Member Introduction 
    
13. New Process Description 
14. New Customer Announcement 
15. New Partner Announcement 
    
16. New Vendor Announcement 
17. New Know-how Announcement 
18. Account Review 
19. Account Status Report 
20. Case Study 
21. White Paper 
22. Reading Recommendation 
23. How-to Tips & Tricks
24. Feature Overview 
25. Event Announcement 
26. Event Invitation
27. Training/Support Offer 
28. Feedback
    
29. Survey
30. Certification Announcement 
31. Membership Announcement 
32. Appointment Reminder
    
33. Award Recognition
34. Holiday Greeting
35. Birthday Card
36. Anniversary Greeting
37. Customer Recognition
38. Account Review
39. Up-sell Offer
40. Cross-sell Offer
41. Order Status Update
42. Legal Update
43. Industry Update
44. Market Update
45. Competitive Analysis
46. Partnership Invitation
47. Co-development Invitation
48. Co-marketing Invitation
49. Case Study Invitation
50. Gift