Learn more about mass email and deliverability
OK, most of you will know that when it comes to mass email tools I am a huge fan of Vertical Response. Its not just that they give 10000 email credits a month free to non profits, and its not because I find their system very easy to use and integrate with salesforce.com....
Its because you really get an insight into how they do what they do so well
Check out these from their recorded learning webinars.
http://www.verticalresponse.com/tutorials/webinars/
In particular
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Build a Newsletter that Works (62:37)
This one got me seriously thinking about our previous email newsletter offerings and how they have fallen short of the mark ( and I thought we where doing quite well up to that point!)
and ... - Understanding Email Delivery (71:45)
This last one got me seriously thinking about all the things we do in our organisation that a can adversely effect how much of our email actually gets to our recipients! Small and quite innocent things can make a huge difference. In the world of Internet email providers you are clearly guilty until you can prove you are innocent. Did you know that up to 70% of the email that is sent on mass never actually makes it into the inbox! And we all grown about what does get through in terms of spam. Find an hour and a bit and watch this webinar if you want to get more from your email marketing ( and yes- if you use other email systems, this webinar will still be relevant to you.)
