Please join us for our next Ottawa Salesforce User Group meeting on Friday September 19^th between 8:30-10:30am. The meeting will be held at Kinaxis at 700 Silver Seven Road in Kanata.

Directions: http://maps.google.com/maps?f=q&hl=en&geocode=&q=700+Silver+Seven+Rd,+Kanata,+ON,+Canada&sll=45.30015,-75.911211&sspn=0.011093,0.019312&ie=UTF8&z=16&iwloc=addr

The agenda for the meeting is as follows.

• Introduction.

• Salesforce 101 Presentation & Discussion on Time-Based Workflow by Ursula Llabres of Salesforce.com.
  

• Deep Dive Presentation & Discussion on how improving the sales process can significantly improve sales effectiveness and CRM adoption. Susan Englehutt of Sales Performance International (SPI) – Canada will show us “4 Levels” of sales process maturity, how company’s sales process measures up and roadmap for linking sales process with Salesforce.com. She will also illustrate how "level four" organizations realize remarkable performance differences such as 11.6% higher quota attainment, 13.5% improvement in win rates of forecasted deals, 185% improvement in cross selling and up selling, 143% improvement in selling value and avoiding excessive discounting, etc. - and maximum CRM adoption rates.

SPI’s Sales Process Mapping method defines a unique sales approach for each client’s selling environment. It has been adopted by CEOs and CSOs/VP Sales as insurance for CRM adoption by providing a foundation for measurable sales behaviour change which maximizes selling effectiveness and leads to sustainable revenue growth. SPI customers have achieved, on average, 16-35% sustainable improvement and the highest levels of CRM adoption.

• Networking Break

• Group Think – Open Questions & Answer. Please bring your salesforce related questions. Hopefully others in the meeting will be able to help you in finding an answer/solution to your questions.

If you are planning to attend, please email Kevin ( kevin.caputo@sympatico.ca) before end of day September 16th.

Hope to see you on Friday September 19^th! 

 Kevin Caputo

Phone: (613) 591-7509

Cell:    (613) 864-0477

Meeting Notes: Download salesforce_user_group_meeting_notes_9_19_08.doc

Susan Englehutt - Achieving Level 4 Sales Effectiveness: Sales Process + CRM presentation and supporting documents: Download spican_ottawa_salesforce_ug_presentation_sep_19_2008_for_distribution.pdf

Download spi_top_line_perspective_two_2006_03_v1.pdf

Download spi_can_technology_reference_story_sales_effectiveness_for_salesforce_june_08.pdf