THURSDAY, JUNE 11th! - SALESFORCE.COM SAN FRANCISCO USER GROUP MEETING:

Our featured speaker will be Loic Le Meur - Loic is the founder and CEO of Seesmic, the company behind some of the most popular Twitter applications (Seesmic Desktop and Twhirl), as well as the video conversation site Seesmic.com. Loic also founded and hosts the #1 tech event in Europe, LeWeb.net, with his wife Geraldine. LeWeb gathers together 2000 entrepreneurs from 40 countries in December every year.

Prior to Seesmic and LeWeb, Loic started several other businesses such as Six Apart Europe, RapidSite, a web hosting service (acquired by France Telecom in 1999) as well as B2L, an interactive agency in 1999 (acquired by BBDO). Recently, Business Week Magazine named Loic one of The 25 Most Influential People on the Web. Loic was also named “Young Global Leader” by the World Economic Forum. He advises the World Economic Forum as well, and covers the Annual Summit every year in Davos.

Thursday, June 11th from 8:30AM to 11:00AM

The topic for this meeting will be Product Marketing and Salesforce.com

Here is the detailed agenda:

• 8:30AM - 9:00AM - Welcome, Coffee, Networking


• 9:00 to 9:45 - How To Launch a Product With Your Community with Loic Le Meur


Word of mouth is much more important than marketing these days and the best way to reach good word of mouth except having a good product is to build a community and create your product based on the feedback from its members. Loic Le Meur has founded one of the worlds best known tech conference, LeWeb, entirely on a community and without any advertising. Loic does the same with Seesmic and will share the key success factors he has learned.

• 9:55 to 10:15 AM – Word from our sponsor, Rally Software.
  
  Rally is the leader in Agile application lifecycle management (ALM) dedicated to making leaner development organizations that respond faster to changing customer needs. According to a QSMA study, teams that rely on Rally are 50% faster to market and 25% more productive than industry averages. Rally’s products were honored with four Jolt Awards in 2006, 2007, 2008 and 2009. The company’s end-to-end solutions include Agile University, the largest source for Agile training, and Agile Commons, the largest collaborative Agile community. Rally supports 1,500 corporate customers and 54,000 users in 50 countries. Join them for the Bay Area Agile Success Tour for Project, Program and Engineering Management on Thursday, June 4th from 9am - 2pm. FREE Sign up here: www.rallydev.com/events
  
  
• 10:25AM to 10:50AM - Product Management and Salesforce.com
  
  John Kucera, Product Manager for Salesforce Marketing will be sharing some best practices and answering some questions about how product management works at Salesforce.com, and will be running the gambit from product lifecycle to ideation to usability testing to building it to bug tracking and more.
  
  
• 10:50AM to 11:00AM - Wrap up, and a drawing for a copy of Salesforce.com Secrets of Success: Best Practices for Growth and Profitability hosted by the author, David Taber.